Before we start SEO we need to aware with Search Engine. Search Engine is a piece of software use algorithms to find and collect information about web pages. Today the most popular and famous search engine is Google. SEO(Search Engine Optimization) is a technique which help search engines find and rate your site higher than other competitors.
What is SEO?
SEO stands for Search Engine Optimization. SEO (Search Engine Optimization) is a technique to get out site on higher rank on SERP (Search Engine Result Page).
Search Engine Optimization is a Methodology of Strategies, techniques and tactics used to increase the amount of visitors to a web site by obtaining a high ranking placement in SERP (Search Engine Result Page) including Google, Bing, Yahoo and other search engines.
SEO (Search Engine Optimization) is an all about optimizing a web site for search engines. Search Engine Optimization is process of designing and developing website to rank well in search engine result page.
Search Engine Optimization is a subset of SEM (Search Engine Marketing). SEO is marketing by understanding how search algorithms work and what human visitor might search.
How it Works?
When a searcher is request for any query at that time that query generates number of results (in web site form) at that time SEO(Search Engine Optimization) can give higher rank website to user so user can easily get best and relevant information of query. As a result user can get best information from website because SEO can provide best website to us using crawling best website(Which means website provide features like Relevant content, Best content compare to other site, us title tag as well as alt tag properly).
Search Engine Optimization performing extensive studies of user response to their search results, comparing their results against those of other search engine. Mission of SEO (Search Engine Optimization) is to provide us relevant and spam free results by organic as well as sponsored (paid) listing of website.
We can easily determine user search intent with query types like Navigational query, Informational query and Transactional query. Navigation query like we can fire query to find particular website for example facebook as well as YouTube. Informational query means we can get information from this site for example Wikipedia and Transactional query means we perform operation like transaction for example purchases something.
To get high rank on SEO developer can perform some task like put relevant content, give alt tag on images, give appropriate title tag, give meta description, Link popularity, appropriate keywords etc… we can perform all this function so we can get easily higher rank using SEO because that task are technique to get more visitor on our site so we can say that when we have no. of visitor then our site is automatically get higher rank on SERP so that all SEO technique we need to put in our website to get higher rank on our website.
We can easily get information of user interface using technique like click tracking as well as eye tracking. Click tracking used to determine and record what computer users are clicking with their mouse while browsing web as well as Eye tracking means what people notice on page or what not.
In short SEO is a technique we need to apply that technique in our project or website to get higher rank on SERP(Search Engine Result Page).